Tell me - how long have you spent waiting on the phone in order to get the tickets that you were so desperately in need of for a particular event? Indeed, if it was something like the local cabaret show - your call may have lasted half a minute. But if we are talking about the Reading Festival 2009 - the answer could be many hours. Well quite frankly - this is annoying, and if you take the first ticket sale for example (which sold out within 48 hours), you run the risk of wasting a whole heap of your time.
To speed things up a little, you may want to try a different approach. I’ve heard of a website called Seatwave - where you are able to locate unwanted festival tickets which other people are trying to get rid of. Assuming that you have broadband internet, you could be speeding your way to a set of fresh, new tickets - if you are lucky enough to be one of the first to discover tickets listed on the site. Hence, to increase your chances, I recommend that you visit a number of times a day, until you finally have the tickets you were after.