Brushing Aside Visitor Complaints

December 21st, 2007 Posted in Uncategorized

complaints.JPGMany bloggers and webmasters often find themselves forgetting who’s stuffing their wallets with cash. As such, they begin to become more concerned with what to do with the cash rather than how to sustain its flow. Subsequently, they begin ignoring user complaints. Big mistake.

Your Money Lies on the Finger Tips of Visitors

Whether you like it or not, your earnings are entirely dependent on your visitors. They come to your site looking for info, images, or video and you are obligated to provide it to them. Some of them (hopefully the majority) come to your site bearing gifts, in the form of clicks or credit card numbers. You wouldn’t want to disappoint them, would you?

One Visitor’s Opinion Is Likely That of Many

When a visitor complains, he or she is likely complaining on more than his or her behalf. Most people are very uneasy about complaining about something when they don’t have the support of others. So, the next time a visitor tells you that your site’s navigation is confusing, get to fixing it. Don’t wait for more re-enforcement, one complaint should be enough.

What’s 5 Minutes Of Work?

Have you ever asked yourself how long it would take to remedy a visitor’s concerns? 99% of the time the problems which visitors bring up are quite miniscule – a broken link, a dead video, or a dead image. Is that really asking much of you? I doubt a five minute investment would really intrude on your life.

The Consequences Aren’t Pretty

Taking complaints lightly is really asking for trouble. If you ignore visitor complains for long enough, you traffic will without question begin to dwindle. If you’re not willing to spend a few minutes to address an issue today, be ready to spend several days fixing the issue tomorrow. Replacing a dead link is loads easier than getting traffic back to your site.

Image: zizzybaloobah

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