Relying on One Source of Traffic

December 5th, 2007 Posted in Uncategorized

Traffic, Traffic, and more traffic. That’s all you hear about in the make money online scene. Where do most of us get our traffic from? The search engines, or more predominantly, Google. Now that’s all fine and dandy, but what if Google were to make a significant change to its algorithm, and your site happened to fall from the first page all the way to the third page of the SERPs. Not only would your traffic plummet, but it would take your income with it. Sound far-fetched? Let me reassure you – it’s not.

Google Doesn’t Work For You

Despite what some might say, Google doesn’t work for you. That mean’s they may rank your site as they wish, regardless of what you have to say. Thus, relying on solely on Google or any other search engine for that matter is stupid. Dropping your site’s ranking will in no way affect Google, so there’s no consequence in it for them. While Google might look differently upon Adsense publishers bringing in cash by the truckload, it is likely that small time publishers will get their rankings degraded without hesitation.

Recovery Can Be Painful

If the majority of your online income currently relies on one traffic source, you will find that once the traffic source is gone, the recovery process will be long and painful. Long gone will be the days of earning hundreds of dollars. The truth of the matter is that as you will be scrambling to find an alternative traffic source, your bills will be piling up with nobody to pay them. This can be a nightmare, but also once which is preventable.

Diversification Begins Today

You should start diversifying your traffic sources immediately. That’s right not tomorrow, or next week, right now. You never know when one of your major traffic sources could be severed and thus you need to prepare yourself. Continue building links to improve your organic traffic while also having the future in mind. That mean’s trying to have your links displayed more prominently on a site for the site itself to send you traffic.

You should also consider signing up with some ad networks. Don’t splurge and purchase a large amount of traffic from them, but rather experiment so you can up your budget the minute disaster strikes.

Those Who Wish to Be Oblivious to The Imminent Danger

For those who I haven’t been able to convince that danger constantly lurks, I bid you good luck. The minute your site gets hit hard and your earnings fall, you’re going to wish you had paid attention to me. This type of disaster is absolutely preventable. All it requires is a little work on your part.

Image: Krypto

traffic source monetization diversify search engines